Earn Product Operation(Tradfi)

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Responsibilities

• Identify, evaluate, and drive the onboarding of high-quality TradFi / RWA assets into Binance Earn

• Research proven wealth management and investment product structures in traditional finance, and redesign them in a crypto-native way for Earn users

• Work closely with Product, BD, Legal, Compliance, Risk, and Operations teams to assess product feasibility, operational readiness, and go-to-market execution

• Translate traditional financial product mechanisms into scalable Earn product concepts, with strong focus on user value, product design, and operational efficiency

• Analyze market trends, user demand, and competitor offerings across TradFi, RWA, and crypto wealth products to identify new product opportunities