About this role

▸about Bybit — company background

About Us

Established in 2018, Bybit is one of the world’s leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. Powered by world-class technology and a user-first mindset, Bybit delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3 — connecting users to the future of digital finance.

Our core values define how we build. We listen, care and improve to create products and experiences that put users first. Backed by a global team of ambitious builders, problem-solvers, and innovators, we foster a high-performance and fast-moving environment where talent is empowered to drive real impact at the global scale. Supported by 24/7 multilingual customer service and a strong commitment to innovation, we are shaping the future of finance through technology, collaboration, and bold execution.

Today, Bybit is recognized as one of the most trusted and transparent platforms in the digital asset industry, continuing to expand its global presence while building the infrastructure for the next generation of financial services.

Responsibilities:

Own the functional planning, design, and requirements management for CRM product lines (e.g., customer service back-office systems, Salesforce), covering both consumer-facing features and their corresponding management consoles.

Work closely with internal business teams to build and maintain CRM and business workflow systems, taking full ownership of delivery outcomes and business satisfaction.

Explore and implement AI capabilities within the company's CRM and other product ecosystems to drive improvements in internal operational efficiency.

Lead detailed product feature planning and design, including (but not limited to): gathering and clarifying business requirements, writing PRD documents, mapping out functional workflows, defining feature specifications, establishing logic rules for individual features, and conducting field-level analysis. Collaborate with the engineering team to ensure clear understanding of requirements, support system architecture design, and coordinate iteration planning.