Senior Marketing Manager- Japan

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Responsibilities

- Execute brand marketing initiatives in Japan to support brand awareness, campaign objectives, and local market presence.

- Support the development and rollout of integrated marketing campaigns in alignment with business priorities and local market needs.

- Manage Binance Japan’s social media operations across key platforms, including content scheduling, publishing, community monitoring, and performance tracking.

- Create, adapt, and localize social media content that is aligned with brand guidelines and relevant to local audiences.

- Monitor social media trends, audience behavior, and competitor activities, and provide practical recommendations to improve content performance and engagement.