Director, Brand Marketing

About the Role:

We're looking for a Director of Brand Marketing to be the owner and guardian of our brand — how it looks, sounds, and shows up everywhere from a company deck to a 30 second commercial to a piece of swag. This person will lead a full brand refresh, bringing coherence to our logo, visual identity, messaging, and tone across every touchpoint in the company, and then hold that line going forward.

This is a hybrid brand-marketing and brand-creative role. You'll set strategy and messaging pillars, manage our in-house creative team and outside agencies to bring campaigns to life, and take direct ownership of anything that requires a message — including commercials and other brand advertising. You'll also set the brand mandate for how we show up in social and organic channels, working closely with the team that runs day-to-day social execution.

What You’ll Do:

• Lead a company-wide brand refresh — logo, visual identity, messaging, and tone — ensuring consistency across the company deck, website, product, swag, and every other touchpoint

• Own brand messaging and craft the core messaging pillars, and be able to clearly articulate and defend them internally and externally

• Take direct ownership of commercials and other brand advertising campaigns, from concept through production