Product and Funnel Optimisation Manager - CIS

Responsibilities

• Own the local product experience across Binance products.

• Optimise key user journeys, including onboarding, verification, deposits, trading, Earn, and other product funnels.

• Configure local product content, banners, landing pages, user-facing assets, and market-specific product settings through internal tools.

• Manage product localisation, translations, and language quality across all product touchpoints.

• Identify friction points across the user journey and recommend product improvements based on user behaviour and market insights.

• Build and maintain dashboards and tracking frameworks to monitor funnel health and product performance.