Business Analyst

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Key Responsibilities

• Analyze marketing campaign performance, customer behavior, and market trends to identify opportunities and risks.分析市场活动表现、客户行为及市场趋势，识别机会与风险.

• Develop and maintain marketing dashboards and reports to track KPIs and ROI.开发并维护营销仪表盘和报告，跟踪关键绩效指标（KPI）和投资回报率（ROI).

• Collaborate with marketing and sales teams to define data requirements and support campaign planning.与市场和销售团队合作，明确数据需求，支持活动策划.

• Conduct competitor analysis and market research to inform marketing strategies.进行竞争对手分析和市场调研，为营销策略提供依据.

• Use data visualization tools to present insights clearly to stakeholders.使用数据可视化工具，向相关方清晰展示分析结果.