Senior CRM MarTech Associate/ CRM MarTech Manager

We are seeking a highly skilled and innovative Senior CRM MarTech Associate/ CRM MarTech Manager to join our Global CRM team. Reporting directly to the MarTech Director, the successful candidate will play a critical role in executing our segmentation and personalisation strategies.

Responsibilities:

• Lead the MarTech function for predictions, owning the roadmap for tools such as CDP, engagement platform, analytics, experimentation, and data pipelines.

• Configure and manage CDP connections (e.g. data warehouse, analytics, ad platforms, engagement tools), ensuring high data quality and reliability.

• Analyse customer behaviour and transaction data to identify key segments, triggers, and opportunities for personalisation and upsell.

• Create retention dashboards and opportunities discovery with LLMs and MCP extensions that elevate the analytics capabilities of the team.

• Build and maintain audience definitions and segments in the CDP for acquisition, retention, and experimentation use cases.